Santam clinches top personal insurance award
On celebrating the achievement, our Executive Head of Commercial and Personal Lines, Edward Gibbens, said: “I am proud to say that our service delivery in the personal lines category has been clear and most importantly, consistent. We recognise the valuable role that we play in the lives of individuals and we know it is our task to demonstrate that value in the work that we do every day.”
The FIA-award is a testimony to the value Santam offers both intermediaries and policyholders. “We still pay more claims than any other insurer in South Africa and we are proud to have been chosen as the leading short-term insurance company in the relevant category by South Africa’s independent intermediaries,” said Edward.
Over the past few years, we’ve invested significantly into our claims processing model and technological advancements to contain the cost of claims. “I believe this is paying off. We are demonstrating our commitment to policyholders by introducing a number of initiatives aimed at improving our value proposition to help them lead safer lives. Insurance good and proper must be evident in the service we deliver, both to intermediaries and policyholders,” said Edward.
In the past year, Santam has introduced a digital marketing ecosystem designed to provide both consumers and intermediaries the best advice about insurance-related matters.
Says Edward: “We’ve introduced several forms of social media in order to engage with intermediaries, policyholders and the public about their personal safety and the value of insurance. Recently, Santam also introduced a first-of-its kind app with ‘Be Safe’ and ‘Incident and Accident Reporter’ functionalities. The Santam app has proved popular with South Africans and has already been downloaded by more than 20,000 people.
“The annual FIA awards present us with an essential yardstick to determine whether we are effective and meeting the demands of the market. We have retained our position through diversification, investing in our intermediary model and constantly adapting to a changing world. We continue to work hard at providing good and proper insurance by introducing initiatives aimed at improving our offering through a client-centred focus in everything that we do,” concluded Edward.